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Why You Must Invest In Social Media Ads?

  • Writer: Halil Bajramoski
    Halil Bajramoski
  • Oct 15, 2024
  • 3 min read

Updated: Mar 5

In this blog, I will help you understand why this is the best marketing opportunity in recent history...


Everyone has at least a Facebook account.


  • 3.06 billion people use Facebook.

  • 2.35 billion people use Instagram.


If you didn’t know, there are...


This tells us two things:

  1. Your ideal clients use these platforms

  2. You can make money by getting their attention.


You can make money from these platforms if you learn how to use them properly.


  • Not boosting posts.


Social media ads are not a secret. People know about social media marketing, but most don’t know how to use it properly because it’s super technical.


It’s easier to defuse a bomb than to come up with a good marketing strategy on Meta.


That’s why business owners usually use the boost tool—it’s super simple:

  • You invest $5 a day, and many people will see your ad.

  • But boosting posts sucks.



This is like selling your product in a train station:

  • You scream, but no one pays attention.

  • Your mother sees your ad. Your neighbor sees it. Even your friends see it.

  • Everyone.


You’ll get likes, but are you going to get clients?

  • Maybe you’ll get some leads, but you won’t be satisfied because you can’t measure the results.


Now I’ll show you how to take advantage of the best marketing opportunity in recent history.


2. How can you target your ideal client?


You are able to target their demographics:

  • For example, I work with a tour guide in Florence, and we target Jewish people in New York who are interested in art, history, wine, etc.


  • Why? Because the ideal clients of my client are interested in these things.


  • We invest less and get better results from the campaign just by targeting the right people.


But you also need to have a solid ad. Targeting the right people won’t help if your ad sucks.


  1. You can measure the results of the investment


You can measure the results of your investment

  • People invest in TV ads.

  • TV marketing was good in the ‘90s, but now we have a new digital era.


The difference between TV advertisements & social media ads is...

  • With social media, you can measure the results and target your ideal clients.

  • You can invest $10 today and see the results immediately after the budget is spent.


If you decide to do a TV campaign:

  • You have to schedule a team of marketers.

  • You have to write the scripts and record the ad.

  • It takes a lot of time and money.


Once your TV ad is running, you cannot track the results.


  • Maybe you can measure how many calls you receive, but you invested all that time and money just to get eyeballs on your business.


Dior and Coca-Cola are ideal for TV ads because:

  • They are trying to show their brand to the whole world.

  • They have the budget for it—millions of dollars for marketing.


I assume you have a monthly marketing budget between 500 and 5000 EUR.


Branding won’t get you clients, but social media ads will—and here’s why...

Meta Ads Manager has a method to track the results...


I invested 154 EUR and got 97 leads for a tour guide client in Macedonia.

  • Completely measurable.

  • Let’s say 10 of these people book tours.

  • That means the client makes 500+ EUR in total, which makes the campaign profitable.


That’s why this is the best marketing tool:

  • You can measure the results.

  • You can target your ideal clients with ads.

  • You can capture their attention if you have a solid ad.


Sincerely,

Halil Bajramoski


P.S. If you want to learn what we would do to get more clients for your business, then fill out this FORM.


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