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Referrals Alone Will Kill Your Business—Here’s the Way Out

  • Writer: Halil Bajramoski
    Halil Bajramoski
  • Apr 2
  • 4 min read

This is a mistake that every business owner makes, and it kills many businesses.


I know, it’s that bad. That’s why I want you to avoid it by reading this.


Don’t offend yourself if you made or make this mistake—I understand why you make it.

I made it too. So let’s avoid it...


You care a lot about the logo of the business. You thought for months about the name before opening your business.


Nobody gives a f*ck about your logo or the name of your business. Here’s why—and wait, I’ll tell you why I’m telling you this...


Three months have passed. You came up with a name and a logo.


Have you made any money? No. Why?


You spent your time thinking about the wrong things.


What matters is how to get the attention of your ideal clients for your business—or in other words, marketing (and sales).


It’s how you make people enter your website, visit your physical store, listen to your ads, and get them to buy.


If not many people visit your website, you can’t sell.


No one will buy from you because your logo looks good. They will buy from you if you have good marketing and sales systems.


“Okay Halil, I get it. What should I do now?”


Halil is my name—and you don’t care about my name. That’s the truth. But I do. And I shouldn’t talk about my name because you don’t care.


Anyway, that was funny—but you get my point…


That’s why I said everyone makes this mistake—even I made it in this blog. So let’s focus on what’s important:


How to attract more potential clients with your marketing?


You decide to try social media ads, Google ads, or posting funny reels on Instagram…

You thought the ad was very good—but it didn’t work out. No one contacted you. What now?...


You: “I guess Facebook ads don't work for my type of business?” —and then business owners rely on one way of getting clients: referrals.


This is the biggest marketing sin, and here’s why.


Let’s be honest—your business is not growing like you want it to.


That’s why you tried social media ads.


The next step business owners take is hiring a marketing agency—or you hire a friend that “knows a thing or two about marketing.”


They run the ads, and they give you fluffy charts of results. You’re still not getting any new clients from social media. Only likes and views.


Here’s your next mistake…


Is your business special, and that’s why social media ads didn’t work?


Maybe. But if someone in a different city runs paid ads and they are in the same industry as yours—that means it works for them.


It should work for you too.


But you haven’t figured out the best marketing strategy for your business.


In 2023, Meta (or Facebook) made $131.95 billion—with a B—from paid ads. That means it works, but only if you know how to use it.


So how do you use this opportunity?...


Your competition is stealing your clients. Your business will get harder and harder every year.


How can you dominate your market, get all the clients for your business, and put your competition out of work?


The next paragraph is the solution to this problem, so pay attention…


Be open to talking to new marketing agencies. The fact that you had a bad experience with a marketing agency doesn’t mean these marketing methods don’t work—it simply means you haven’t found the right marketer.


Hop on a meeting with marketing agencies. Listen to what they have to say. If you think you should try their idea—then do it.


Why not?


And no—you’re not wasting money. You’re trying to solve the biggest problem in your business. New clients are the lifeblood of any business.


If you find the right marketer—who gives you monthly charts of real results—then you’re golden.


If you don’t take action, nothing will change. If you try, then maybe you will make it. And you will win big.


Option 1: Rely only on referrals, watch your business stagnate, and let competitors steal your clients.

Option 2: Take control, talk to marketing agencies, find the right agency, and dominate the market.


Don’t quit after one bad experience.


Picasso painted 20,000 pictures before he became famous—and you’re quitting after one bad experience?


How to find the right marketing agency?


It’s a hard task. Believe me—I’m a marketer, and from my knowledge, marketers suck.


Why?


You’ve seen at least 20 ads on social media today, and how many did you click on?


Zero. Yeah.


The ads you see every day suck.


Marketers with diplomas made the ads you saw today—and even if they studied marketing, it doesn’t mean they know how to grab and keep people’s attention. Because this is a hard task.


I would say it’s one of the hardest jobs.


It’s tough to find that person—but not impossible.


Maybe I’m the guy that will help you achieve your business goals.


If you want to listen to my ideas on what I would do to attract more clients for your business...



Sincerely,

Halil Bajramoski

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