3 Pillars Of Good Marketing

If you're a business owner who’s trying to learn about marketing so you can make profitable marketing campaigns, then this blog is for you.

I will uncover the secrets that every marketer should know…

Most of them don’t. But that’s another topic…

You have seen many ads online; we are bombarded with ads.

This means you need to cut through the clutter and follow these 3 pillars of good marketing so you can stand out and make profitable marketing campaigns…

If you get these 3 pillars right, you’re golden, but if you don’t, you will waste a lot of time and money.

So let’s use your time and money wisely so you can increase your sales in your business… and spend the minimum of both.

1. Who are we saying it to?

The hardest product to sell is water.

Why? Because everyone needs it.

Now you’re thinking, “It’s good that everyone needs it! That means you have a huge group of people to sell to.” — but, the thing is, you can’t show your ads to everyone because you don’t have millions of euros to spend on marketing, and the words you use in your marketing will suck, because you talk to everyone.

I read this quote somewhere, and it’s completely true.

If you do this, your marketing will be the same as everyone’s, and people will ignore your ad.

You should identify who your target audience is.

Which client do you want to duplicate?

Which client spends the most in your business?

Why? Because with this information, you will target your ideal clients and make a solid pitch just to this group of people. This way, you are not another business that advertises—you’ll have converting ads…

Yesterday, I saw a Facebook ad, and it started like this:

"Barbers! I’m helping 3 salons to scale their business to 5 figures a month… dadada…"

This guy made a specific product for a specific group of people. If you were a barber, you would listen because he speaks to barbers only.

Speak to you're ideal clients with your copy.

2. What are we saying?

Let me ask you something:

How many ads do we see every day? While you go to work, there are billboards, and when you open social media, people are trying to get your attention, but they can’t.

Why? Because the marketing that you see every day sucks.

If you’re visiting Florence as a tourist, and a social media ad pops up on your feed with “Are you visiting Florence this Christmas?” would you stop scrolling? Yes.

Why? Because the ad has a solid hook/persuasive message.

You need to talk to your target audience so you can cut through the clutter with a powerful, persuasive, compelling hook.

People are scrolling, grab their attention.

3. How are we going to get our message across?

LEARN WHERE YOU CAN GRAB YOUR IDEAL CLIENTS’ ATTENTION.

Maybe they are searching for the problem that you solve on Google. (use Google ads)

Maybe they are not searching for a solution because they don't know that a solution exist and they are just scrolling on Facebook.

Wherever they are, advertise on that platform. If you follow these 3 pillars, you will make profitable advertisements.

Sincerely,

Halil Bajramoski

P.S If you want to learn how to use social media ads to attract more clients for your business, then grab my free ebook… (BY CLICKING HERE)