The Truth About Writing Your Copy With AI!

AI is a wonderful tool; it’s like you're being Iron Man and you have your own Jarvis.

(Iron Man has an AI that helps him calculate and measure things, and it’s called Jarvis. If you don't know who Iron Man is, you're missing out.)

AI will replace many jobs but never jobs that express emotions. It will replace cashiers, truck drivers, data entry clerks… etc, etc.

AI doesn’t have feelings, so if you use it to write copy, you won’t trigger the right emotions. In fact, you won’t trigger any emotions.

Many companies use this tool to write their blogs, emails, ads, website copy, etc., etc.

But the copy of an AI is like a word salad. I mean, just look at this ad copy for a plumbing business:

“Experiencing hydraulic perturbations or effluent congestion? Our seasoned plumbing technocrats offer expeditious and efficacious solutions to your domestic plumbing quandaries.”

If you read this and understand it, you are probably from another universe and just came to this one.

(This is written by AI. Maybe you can train it to write better copy, but as I said, it can’t trigger emotions.)

This copy sucks, and in the next two minutes, I will teach you how to get more sales by

writing your copy…

Make it simple

When business owners (and marketers) write their copy, they try to sound professional.

I mean, I understand why—they are investing money into their copy so it can generate results. So they try their best to write the copy. They talk about themselves and their service, and usually, people like to inject steroids into the copy that they wrote.

The goal is to keep it simple and make sure every word that you write earns its place.

I will give you a formula on how to write your copy, but understand this:

• Keep it simple: Don't use words that you would never use in real life. Every word in your copy should earn its place.

• Use everyday language: Use words that you use in day-to-day life.

• Ask yourself: Would I say this to a human face-to-face?

Keep it conversational

Let’s say you are in a pub, drinking your beer, and a guy sits next to you.

You start small talk and get into a conversation, and the guy says:

“Man, my toilet is leaking, and the local plumber is not in town.”

Let’s say that you are a plumber. Would you say this to him:

“Experiencing hydraulic perturbations or effluent congestion? Our seasoned plumbing technocrats offer expeditious and efficacious solutions to your domestic plumbing quandaries.”

I mean, yes, but only if your father is a robot and your mother is an alien.

My point is that when you write your copy, keep it conversational and ask yourself:

“Would I say this to a human in a pub?”

If yes, great. If no, change your copy.

Now, let me tell you how I usually write my copy…

Use this formula to write:

1. Trigger their pain

We need to catch their attention by writing about their pain points.

Business owners usually start their ads with:

“Hey, we are Apple and we care about our clients. We, we, we…”

This is so wrong because people don’t give a damn about you. They care about their problems.

Here’s how I would grab the attention of people who need a plumber:

“Hey, if you have a leaky toilet and you're from X, then…”

I caught their attention by mentioning their problem.

2. Agitate

I want you to press their pain like putting your finger in their wound.

Why? Because you will make them feel bad about their problem, and they will try to fix it faster. After you do this, you will offer them your solution (more on that in the third step).

Example:

“Did you know that a leaky toilet can ruin your floor? Then you will have to buy a new floor, so it’s smart to fix your toilet as fast as possible.”

As you can see, I increased their pain.

3. Solve

“Is your toilet leaking?Did you know that a leaky toilet can ruin your floor? Then you will have to buy a new floor, so it’s smart to fix your toilet as fast as possible…You can contact us, and you will sidestep all the renovation.We have a special discount for the first 10 customers who contact us in the next XYZ.”

I mean, this is not a perfect copy—I just wrote it in 15 seconds, but it will work better than the AI version because I made it simple, I kept it conversational, and I used the PAS formula to write the copy.

(If you are a plumber, I don't recommend running ads on social media. Contact me if you want to know why.)

Sincerely,

Halil Bajramoski

P.S.

Running ads on social media is easy. What’s hard is coming up with a copy that will make people take the action that you want them to take.

I mean, on how many ads on social media have you clicked? Few.

The marketing material that you see everyday sucks.

If you want me to personally review your marketing strategies and tell you what I would do to improve them, then contact us by CLICKING HERE.