70% of Small Businesses Fail Because of This Mistake

Marketing agencies always brag about the results they got for clients, when in reality, everyone has failures—they’ve spent a lot of money on ads that didn’t work.

Today, I will share a mistake that I made so that you can avoid it.

I'm jealous of you because this cost me money to learn, and it will cost you only 2 minutes of reading to avoid.

The Costly Mistake

A week ago, I started a paid ads campaign for one of my clients.

My client is a tour guide. (A tour guide is someone who guides people through landmarks.)

I got around 200 leads (contacts of potential clients) with 300 euros…

Yes, you’re right—that’s a good result… but how many clients did my client get from those 200 leads?

Only 1.

Why?...

• 200 people signed up for my client's newsletter.

• 60 people filled out a form asking my client to contact them.

• I lost 59 qualified potential clients.

  
  

How?...

I made an automated email for these 60 leads where I asked them:

• “Do you have a wish list?”

• “Are you visiting alone?”

• “When are you visiting?”

I got only one response.

These people had to write an email for 15 minutes just to provide me with the information I needed.

15 minutes!

Do you have 15 minutes to write an email?

No one does.

I see marketing agencies asking potential clients to jump on a 30-minute call with them.

Would you ask a woman to marry you on the first date?

Businesses are asking clients to marry them immediately.

Businesses send huge contracts that customers must read before they can buy.

Why? It's a stupid mistake but I made this mistake too—mistakes happen but we need to learn from them.

Here’s How I Fixed It...

I lowered the threshold of the offer.

I created a simple landing page where I asked them to fill out a 30-second quiz that would qualify them for a specific tour my client offers.

• No more 15-minute emails.

• Just 30 seconds to answer the quiz.

• Automatically redirected to a tour they would be interested in.

• They book the tour right then and there.

  
  

Total process: 3 to 5 minutes.

Lesson:

🚀 Don’t ask people to invest a lot of time and energy just to buy from you.

🛒 Make buying from your business easy—crypto, PayPal, cash...

💳 Have every payment option on the table to speed up the buying process.

Sincerely,

Halil Bajramoski

P.S It’s better to fail than to never try Google ads, social media ads. I assume you worked with a marketing agency that didn’t bring in new clients for your business, but that doesn’t mean digital marketing doesn’t work…

You just haven’t found the right marketing agency.

👉 Click here to contact us and let’s see if we are a good fit to work together.