What Smart Businesses Do to Crush the Competition (in One Step)

Business owners often make the same mistake and don’t even realize it.

That’s why I’m here to help you avoid it.

If you listen and implement what I’m about to tell you, you will attract more clients to your business.

First, you need to understand that thousands of businesses offer the same service as yours.

Your service/product is not special.

That’s why we need to stand out and outcompete your competition in a simple and unique way.

How?...

Answer This Question:

“WHY SHOULD I CHOOSE YOU INSTEAD OF YOUR COMPETITION?”

Common answers:

“We are better.” “We have done this for X years—we are awesome.” “We are cheaper.”

Here’s the problem with these answers:

Your competition can also say they are the best. They can also lower their prices.

Are we here to make money or run a charity?

If we want to make money and scale your business, we need to be the most expensive—but with a solid reason why.

I’m working with a tour guide, and I asked him this question.

He gave me the same common answers, so I came up with a better answer for his business.

First, ask yourself:

"What are the differences between my service and my competition’s? Why am I better?"

This tour guide told me he speaks Dutch—and 80% of his clients are Dutch.

He didn’t want to work with other tourists because he is Dutch and can offer unique trips specifically for Dutch people.

So I told him:

Why not create a compelling message specifically for these people, cut the other 20%, and stand out in front of the 80%?

Mic drop.

Instead of saying “We are better” or “We are cheaper”, here’s the better answer I created:

“We guide Dutch people to experience Macedonia in a unique way. We offer day trips, and if you don’t enjoy our trip, it’s on us!”

Short, persuasive, cuts through the marketing noise.

But What If You Don’t Have Something Unique?

You don’t have to speak Dutch to create a strong USP.

Look at the second part of that sentence:

“I offer day trips, and if you don’t enjoy our trip, it’s on us!”

That’s a guarantee—and that’s why people will choose you.

Why?

Because you know you can solve their problem, and you’re not just here to take their money.

Most businesses are scared to offer guarantees.

Now, answer these questions to craft your own persuasive message:

1. What specific problem do you solve?

2. How can you stand out from your competition?

3. What kind of guarantee can you offer?

You're not just better. You're not just cheaper.

You solve a problem specifically for your audience—and if you don’t, you won’t charge them.

Client: “But What If I Don’t Solve Their Problem? Should I Pay for Their Trip?”

Of course.

We’re not here to scam people.

But why is offering a guarantee worth it?

Let’s say 10 Dutch tourists come to you.

You say:

“I guide Dutch people to experience Macedonia..."

All 10 say YES to your offer and ignore your competition.

Now, let’s say 2 of them aren’t satisfied.

You made extra profit from the 8 satisfied tourists.

You should be the most expensive in what you do.

You solve a specific problem for a specific audience.

You guarantee results—or they don’t pay.

This way, you will attract more clients and make more money than your competition.

Need Help Crafting a Unique Selling Proposition?

If you don’t know how to create a USP for your business, click <HERE> and I'll help you come up with one for free.

Sincerely,

Halil Bajramoski