How Do You Keep Your Potential Clients Glued To Their Screens While They Devour Your Marketing?

After reading this, you will be able to write copy that will massively outperform your competitors' marketing.

Why? Because they either used AI to write their copy or they came up with something boring & cliché.

My goal is to teach you how to write copy that sells, and you will do that by coming up with something that is not boring…

A lot of people are trying to grab our attention so that they can take our money by selling something.

You'll see why the advertising that you see every day doesn't grab your attention.

First, you need to understand what I mean by a bad copy…

As I said, being boring is a marketing sin.

I’ll show you an example—you’ll start seeing it everywhere.

Here’s an example of a copy that sells:

“If your back hurts and you can’t do your desk job properly, then contact us and let’s fix your back pain now…” — this is a short and on-point sentence. NO WAFFLING.

What’s waffling?

“Hey, I hope this ad finds you well. We help our community by taking care of their health...

What are you talking about?

No one cares about your community.

How can you avoid waffling?

Being simple and getting to the point is the best way to make people take action on your copy… — in other words, don’t bullsh*t people.

No one cares about your community.

You'll ask yourself now, "Am I waffling?"

There is a test called the “BAR TEST.”

Here’s how the BAR TEST works:

1. Imagine this: You have back pain, you go to a bar, and you grab a drink.

2. Another man sits next to you, and you start small talk.

3. You get to know the person, and then you mention your back pain.

4. And he is a chiropractor who can solve your problem.

Would he say to you:

“Hey man, hope this finds you well, but look, we help our community in Ohio by taking care of their health…”

If he said this, he is probably an alien.

If he was a human, he would ask you some questions about the back pain and then he would say:

“Look man, I've been a chiropractor for more than 20 years. If your back hurts and you can’t do your desk job properly, then you can come to my office and I guarantee that we will fix your back pain.”

Why Do People Waffle in Copy?

They try to sound professional.

Yes, you should sound professional, but you shouldn’t bullsh*t people.

The BAR TEST Is Your Waffling Filter

Put your copy through this test or create a copy based on what you would say to your ideal client in a bar.

"Simplicity sells, complexity repels."

Sincerely,

Halil Bajramoski

LX Marketing Pros

P.S. You have two options now:

1. Invest a lot of time and effort to create copy that sells on your own, or

2. Contact us, and I will personally tell you what I would say with my copy to attract more clients for your business—I'll do this for free.

👉 Contact us by CLICKING HERE