Why Are Facebook & Instagram Ads Not Working For Your Business?
- Halil Bajramoski
- Oct 15, 2024
- 2 min read
Updated: Mar 8
Your business is not special. Social media ads work for a lot of businesses, and today you will learn if this marketing tool is good or NOT for your business…
If people are actively looking to solve their problems or desires, social media ads are not the best solution (but could work).
For example:
If you crash with your car, you won’t scroll on social media, and you won’t see a tow truck business that runs social media ads.
You will search on Google or ask a friend for a tow truck business in your area.
If your sink breaks and you can’t fix it, you will Google: “Emergency plumber in Ohio.”
If they have an emergency problem or desire, then social media is not the best tool to market your services.
If people are problem aware but don’t need to solve the problem immediately, you can get the attention of your ideal clients through social media ads.
For example:
Let’s say that you have a special dental whitening treatment.
Yes, some people will Google the solution, but most of them will scroll on social media because social media is awesome, and trying to find the best whitening treatment is boring.
You can get their attention by:
Mentioning their problem
Showing your solution
Sending them to your website so they can book an appointment
Are Social Media Ads a Good Way to Market Your Service?
Yes, if it’s not an emergency.
And one more thing: If your big competitors are using social media ads, then this method works for them. It should work for you too—but you need to learn how to use it.
There are many other factors why your social media ads are not working:
Maybe you’re not targeting your ideal clients with your ad.
Maybe your ad is written by AI—and it sucks.
There are thousands of reasons, but if people are scrolling on social media and they are not actively looking to solve the problem that you solve with your business—👉
You should leverage social media ads.
Sincerely,
Halil Bajramoski
LX Marketing Pros
P.S. If you want to learn how I would leverage paid ads for your business, then I will show you exactly what I would do for you for free for you're business.
Click HERE to get in touch with me.
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